News was released yesterday that Sixfields has been rebranded the PTS Academy Stadium in a sponsorship deal for the next five years. It’s something that is happening across the country at football stadiums and though there was a small outcry from a few, this shouldn’t be seen as trampling on any history or the club grabbing more money any way they can.
Yes, we will be seeing the name ‘PTS Academy Stadium’ popping up in newspapers, on television reports and highlights shows but what really changes? To fans, the stadium will always be known as Sixfields (I can’t see many saying “I’m popping down the PTS to watch the game”) and it’s a way to give a spotlight to a local company rather than a national juggernaut that would have no connection to the club or to the town.
The PTS Academy are a training provider delivering apprenticeships, traineeships and accredited courses, funded by the government with a HQ in Moulton. The partnership looks like it will benefit both sides and create another community link between the club and a partner that is delivering for young people. In short, the deal seems to have more benefits than drawbacks.
The area of the club’s location, the history going back 24 years and fan habits will mean that the Sixfields name won’t ever be lost so let’s embrace this latest change and hope that there’ll be a few ‘Sixfields Roars’ come April and May next year!